Rabobank’s Spirits Quarterly Q2 focuses on the challenge of adapting to a changing consumer. In the US, the shift in consumer behaviour is mirrored by the rapid rise of craft spirits, and is creating structural challenges for established spirits players. In Europe, the Scotch sector saw disappointing FY results, as some categories struggled to remain relevant. The Chinese liquor industry also continues its weak performance, pushing companies to find new sources of growth, while premiumisation is expected to drive growth in the Indian spirits sector for FY 2015. Imported spirits are struggling in Brazil as a result of a weakening economic environment and a strengthening US dollar.